Axis Direct Review

Category: Reviews | Author: Trading Brokers | Date: October 4, 2023

Welcome to our in-depth review of Axis Direct, your go-to platform for all things trading and investments. It’s like having the power of Axis Bank right at your fingertips. With a widespread presence spanning over 1500 locations and a team of more than 2100 experts, Axis Direct has become a household name for Indian investors. What makes Axis Direct shine? Well, it’s not just the extensive reach; it’s the user-friendly interface loaded with some seriously handy research and analysis tools. They’ve got the tools to help you make those money-savvy decisions.

But hold on, there’s more! Axis Direct brings you the convenience of a 3-in-1 demat, trading, and savings account, making your investment journey smoother than ever. In this review, we’re going to peel back the layers of Axis Direct, from the nitty-gritty of regulatory compliance to the juicy details of their platforms, educational resources, market coverage, account types, and how you can fund your endeavors.

So, grab a comfy chair and join us as we take a closer look at Axis Direct – because being well-informed is the first step to successful investing. Let’s dive into it!

Pros & Cons

  • Pledged shares can be used for option selling/futures trading without a 50:50 collateral + cash requirement
  • With automated SIP, investors need not worry about the investment every month as it is taken care of automatically
  • Axis Direct offers a 3-in-1 account that includes Savings, Demat, and Trading Account, which simplifies trading for customers, especially beginners and casual traders
  • Axis Direct offers a range of investment options, including equities, mutual funds, SIPs, IPOs, derivatives, bonds, NCDs, ETFs, and company fixed deposits
  • The brokerage, account opening cost, and maintenance charges are very high compared to other brokers
  • The returns on SIP investments may be averaged
  • Axis Direct charges higher brokerage, account opening, and annual maintenance charges compared to other brokers
  • The terminal-based trading platform is chargeable


Axis Direct Review

Axis Direct Review

Axis Direct, founded by Arun Thukral in 2011, is a notable full-service stockbroker with a growing presence in India’s offline stockbroking sector, boasting a network of over 75 branches across the country. Catering to a vast clientele exceeding 3 lakhs, Axis Direct facilitates trading across various financial segments, including Equity, Derivative Trading, Currency Trading, IPOs, NCDs, Mutual Funds, Bonds, and ETFs on major Indian exchanges such as NSE, BSE, MSEI, and MCX-SX. As an affiliate of Axis Bank, it offers a unique 3-in-1 Demat account, streamlining fund transfers by linking the trading and bank accounts. Axis Direct provides multiple trading platforms to suit diverse investor preferences, including the browser-based Axis Direct: Swift Trade for convenient access from anywhere, the installable Axis Direct Trade favored by quick-order day traders, and the Axis Direct: Mobile Trading Application available on Android Playstore, offering real-time quotes, portfolio tracking, off-market order placement, watchlist creation, and minute-by-minute intraday charts.

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Axis Direct, a full-service stockbroker, operates within the regulatory framework established by the Securities and Exchange Board of India (SEBI). SEBI serves as the primary regulatory authority for India’s securities market, diligently protecting investor interests and upholding market integrity by formulating and enforcing guidelines, rules, and regulations for brokers like Axis Direct. This regulatory oversight ensures the adherence to ethical practices and the overall stability and trustworthiness of the Indian securities market. In the context of regulatory compliance, it’s essential to note that for alternative options, you can refer to our list of regulated brokers for some alternative options.

Platforms & Tools

Axis Direct Platform

Axis Direct Platform

Axis Direct offers a variety of trading platforms and tools to cater to different investor preferences and trading needs:

  • Axis Direct Trade: AxisDirect Trade is a downloadable tool available from the official Axis Direct website. It’s designed for traders who require fast order execution. It’s particularly favored by day traders for its speed and efficiency in placing orders. The platform also offers tools such as a returns calculator, SIP calculator, and research on SMS.
  • Axis Direct: Mobile Trading Application: The AxisDirect mobile app, which can be downloaded from the Android Playstore, provides real-time quotes, portfolio tracking, and the ability to place orders even outside regular market hours. It also allows users to create multiple watchlists and offers intraday charts with minute-by-minute updates, making it a comprehensive on-the-go trading solution.

Axis Direct offers a variety of tools to help investors make informed investment decisions. These tools include:

  • Intelligent Alerts: Axis Direct allows investors to set intelligent alerts based on specific events or goals. These alerts can help investors stay informed about market movements and make informed investment decisions.
  • Returns Calculator: Axis Direct offers a returns calculator that allows investors to calculate the returns on their investments. This tool can help investors understand the potential returns on their investments and make informed investment decisions.
  • SIP Calculator: Axis Direct offers a SIP calculator that allows investors to calculate the returns on their systematic investment plan (SIP) investments. This tool can help investors understand the potential returns on their SIP investments and make informed investment decisions.
  • Research on SMS: Axis Direct offers research on SMS, which allows investors to receive research reports and recommendations on their mobile phones. This tool can help investors stay informed about market movements and make informed investment decisions.


Axis Direct offers a wealth of educational resources and tools to empower investors with knowledge and insights to make informed investment decisions. On their official website, you can access a variety of educational materials, including courses, demos, and webinars, aimed at enhancing your understanding of stock market investing. These resources include:

  • AxisDirect Courses: Axis Direct offers a variety of courses on stock market trading and mutual funds investment. These courses are designed to make investment concepts crystal clear and help investors make informed investment decisions.
  • E-Classroom: Axis Direct’s E-Classroom offers a range of courses on stock market trading and investment. These courses are completely online and allow investors to upgrade their skills and knowledge along with practice.
  • Ring Academy: Axis Direct’s Ring Academy offers courses to help investors learn the basics before diving into advanced courses. This resource is designed to help investors upgrade their skills and knowledge along with practice.
  • Overview: Axis Direct’s Overview section provides information on stock market trading and mutual funds investment. This section includes information on 20 investment products, 3 great platforms to invest in, 5 fun-tactic learning courses, 5 powerful research segments, 4 prestigious awards, and 9 lakh+ happy customers.

These resources are designed to make investment concepts crystal clear and help investors upgrade their skills and knowledge along with practice. They also offer Demos and Webinars.


Axis Direct, as a full-service stockbroker, stands as a comprehensive gateway to the world of investment, offering a wide spectrum of opportunities across diverse market segments. With its versatile range of investment options, Axis Direct serves as a one-stop destination for investors, catering to both seasoned traders and newcomers to the financial markets.

Market Segments Covered by Axis Direct Include:

  • Equities: Axis Direct offers equity trading in most of the liquid stocks traded on the stock exchanges. This includes trading in stocks listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE).
  • Derivatives: For those seeking more advanced strategies, Axis Direct facilitates derivatives trading, enabling investors to hedge their positions and speculate on price movements. This includes trading in futures and options contracts.
  • Commodities: Axis Direct offers exposure to commodity markets, allowing investors to trade in commodities such as gold, silver, and agricultural products. Axis Direct offers trading in commodities on the National Commodity and Derivatives Exchange (NCDEX)
  • Mutual Funds: Investors can explore a wide range of mutual funds, offering diversification and professional management of their investments.
  • IPOs (Initial Public Offerings): Axis Direct allows investors to participate in IPOs, providing an opportunity to invest in newly listed companies at an early stage.
  • NCDs (Non-Convertible Debentures) and Bonds: Axis Direct caters to fixed-income investors, offering NCDs and bonds as alternative investment options.

This diverse range of market segments reflects Axis Direct’s commitment to offering a holistic and inclusive investment experience, supporting investors in their pursuit of financial success and growth in the ever-evolving world of finance.


Axis Direct offers a range of accounts to cater to the needs of different types of investors. Here are some of the accounts offered by Axis Direct:

  • Demat Account: The Demat account component plays a pivotal role by simplifying the conversion of physical shareholdings into electronic form. This transformation facilitates easier and more efficient management of your investment portfolio. Axis Direct offers two Demat accounts for Individual applicants which are the Regular Demat Account and a Basic Services Demat Account (BSDA).
  • Trading Account: Axis Direct’s integrated platform provides access to a wide spectrum of financial instruments, enabling investors to trade in equities, derivatives, mutual funds, IPOs, ETFs, bonds, and more. This versatile trading account empowers individuals to pursue various investment strategies and diversify their portfolios, all within a single, user-friendly interface.
  • 3-in-1 Accounts: Axis Direct offers 3-in-1 accounts, which are integrated savings, Demat, and trading accounts. This innovative account structure empowers investors with a streamlined and efficient approach to managing their investments, trading various financial instruments, and effortlessly accessing their funds.

Axis Direct’s 3-in-1 account is a testament to its commitment to providing investors with a holistic and user-friendly platform. Overall, you should choose the account that best suits your needs and start investing in the stock market.


Axis Direct is a full-service stockbroker operating in India and is a subsidiary of Axis Bank. It primarily functions as a brokerage platform for investing in various financial instruments, including equities, derivatives, mutual funds, IPOs, and more. However, it’s important to note that Axis Direct doesn’t typically provide direct funding or investment in the way a traditional bank or financial institution might.

When individuals open an account with Axis Direct, they generally link their existing bank accounts to the Axis Direct trading and Demat accounts. This linkage allows for the seamless transfer of funds between the investor’s bank account and their Axis Direct trading account. Investors can transfer funds from their bank accounts to their Axis Direct accounts to buy and sell securities.


In conclusion, Axis Direct stands as a prominent full-service stockbroker in India, offering a comprehensive suite of services to cater to the diverse needs of investors. With a robust platform encompassing a 3-in-1 account structure, Axis Direct seamlessly combines Demat, trading, and savings accounts, providing a convenient and efficient means to manage investments and access funds. This integrated approach extends to various market segments, including equities, derivatives, mutual funds, IPOs, ETFs, bonds, and more. Additionally, Axis Direct offers valuable educational resources to empower investors with knowledge. However, it’s worth noting that while Axis Direct offers strong features, investors may also consider other brokers with longer track records as alternative options. To explore additional choices, we encourage you to refer to our trading broker reviews for a comprehensive view of the brokerage landscape.

Axis Direct Logo


Axis Direct is a stockbroking unit of Axis Bank, one of India's leading private sector banks. It provides high-quality services for online trading and investment in financial markets to clients across India. With over 75 branches and a 3-in-1 Demat account that integrates banking, broking, and demat services, Axis Direct offers a convenient and comprehensive solution for investors.

Between 74-89% of retail investor accounts lose money when trading CFDs with this provider.

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