Alice Blue Review

Category: Reviews | Author: Trading Brokers | Date: October 3, 2023

Alice Blue is a well-known discount stock broker in India that offers a range of online trading services. In this comprehensive review, we will explore various aspects of Alice Blue, including its regulatory compliance, trading platforms, educational resources, available markets, types of accounts, and funding options. Our objective is to provide you with a detailed and unbiased assessment of Alice Blue to help you make informed decisions regarding your trading and investment needs. Whether you’re a seasoned trader or a newcomer to the world of online trading, this review will offer valuable insights into what Alice Blue has to offer.

Pros & Cons

  • Alice Blue offers a range of trading tools that help traders make informed investment decisions and make efficient trades
  • Alice Blue is a good choice for beginners as it offers awesome entry to traders in the stock market scenario
  • Alice Blue offers free equity delivery brokerage in the Freedom (F15) plan
  • No minimum brokerage, no minimum commitment, and no prepaid plans
  • Alice Blue provides up to 10 times exposure on intraday trades
  • Clearing member charges up to Rs 3000 per crore
  • The brokerage charges for intraday trading are high (up to 20% of trade value, max 5x leverage) based on the stock
  • Alice Blue no longer offers full-service brokerage services
  • There is no additional margin offered for F&O carry forward positions and equity delivery trades
  • Alice Blue charges Rs 50 + GST charges in addition to brokerage for call and trade services
  • Alice Blue does not offer a 3-in-1 account


Alice Blue Review

Alice Blue Review

Alice Blue, established in December 2006 in Erode, Tamil Nadu, is a prominent discount stock broker operating in India. This brokerage firm has gained recognition and has grown substantially, making its mark in the Indian financial landscape. Alice Blue is duly registered with the Securities and Exchange Board of India (SEBI), holding the registration number INZ000156038. Alice Blue is a member of NSE and BSE, and it operates through a franchise model, which means that it has a network of sub-brokers and authorized persons across the country. It provides different types of accounts, such as a two-in-one account, trading account, and demat account, to suit the needs and preferences of different investors and traders.

Alice Blue equips its clients with online share trading platforms, with ANT (Analyse and Trade) being the flagship trading platform. Additionally, Alice Blue offers ANT Meta and ANT Scanner, enhancing the trading experience by providing tools for in-depth trade analysis and scanning opportunities. These platforms are instrumental in helping traders make informed decisions and execute trades efficiently. Alice Blue is a good option for those who are looking for a low-cost and user-friendly broker, but they should also be aware of the risks and challenges involved in trading and investing in the stock market.

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Alice Blue is a prominent discount stock broker based in India that operates under the vigilant regulatory oversight of the Securities and Exchange Board of India (SEBI). Alice Blue is a SEBI registered broker and a member of NSE, BSE, MCX, and CDSL that offers its clients to trade across desktop, mobile, and web versions through their safe and secured ANT trading platform. Alice Blue’s SEBI registration, bearing the distinguished registration number INZ0001560381, serves as a testament to its unwavering commitment to conducting business within the legal and ethical framework stipulated by SEBI.

As a member of stock exchanges, the transactions of the company get scrutinized at regular intervals. The company has no major violations reported to date. Alice Blue offers both fixed-price and percentage-based brokerage plans and provides up to 10 times exposure on intraday trades. Also, they have an online and offline presence with 16+ branches across India to serve its customers. However, if you are seeking a variety of brokerage options to align with your unique needs and preferences, it is prudent to explore our comprehensive list of regulated brokers.

Platforms & Tools

Let’s break down the information about Alice Blue’s trading platforms and tools into separate sections:

  • ANT Mobi: Alice Blue offers traders the convenience of ANT Mobi, a cutting-edge mobile trading platform. With this platform, users can access real-time stock and options screeners, leverage over 100 technical indicators for in-depth analysis, customize their trading dashboard, stay informed with in-app news updates, explore predefined sector-wise baskets, and much more. It’s designed to provide traders with a comprehensive and user-friendly mobile trading experience.
    ANT Mobi

    ANT Mobi

  • ANT Web: For those who prefer web-based trading, Alice Blue provides ANT Web, a lightning-fast and user-friendly platform. Traders can benefit from features like stock price alerts, screeners for stocks, futures, and ETFs, access world-class charts powered by TradingView, and execute buy and sell orders with a single click. This web-based platform offers the flexibility and convenience of trading from any device with internet access.
    ANT Web

    ANT Web

  • ANT API: Alice Blue goes a step further by offering an ANT API, allowing users to create their own DIY trading platform. This feature empowers traders to automate their trading strategies and build custom solutions to meet their unique needs. With access to the API, users can integrate trading functionality into their own applications and systems.
  • ANT Meta: Among Alice Blue’s platform offerings, ANT Meta stands out as a comprehensive trading analysis tool. It caters to traders looking to analyze various markets, including shares, commodities, and currencies. The platform provides access to a wide range of tools for price analysis, automatic order execution, and more than 50 charting tools and indicators. With ANT Meta, traders can gain deeper insights into market trends and make well-informed trading decisions.

Alice Blue offers a variety of tools to help investors make informed investment decisions. These tools include:

  • Stock Screeners: Alice Blue offers stock screeners that make it possible to quickly sort through the hundreds of stock options available.
  • Options Chain: Alice Blue’s trading tool lets you invest directly through the options chain. This feature saves time and brokerage, and anything saved is an income indeed.
  • Index Hedging Tools: Alice Blue offers index hedging tools that allow you to place orders directly to your Aliceblue account.
  • Margin Calculator: Alice Blue’s platform offers a margin calculator that helps you calculate the margin required for your trades.
  • RMS Live Updates: Alice Blue’s platform offers RMS live updates that provide real-time market data, advanced charting capabilities, and technical analysis tools, empowering you to make informed decisions based on real insights rather than speculation.
  • Options Calculator: Alice Blue’s platform offers an options calculator that helps you calculate the value of your options trades.

These tools cater to various aspects of trading and investing, providing options for expert advice, algorithmic trading, technical analysis, mutual fund investments, options trading strategies, and stock research.


Alice Blue offers various educational resources to its customers to help them learn about trading and investing. Here are some of the educational resources provided by Alice Blue:

  • Trade School: Alice Blue offers an online learning assistance program called Trade School, which is an excellent opportunity for investors, traders, and strategists to learn more about the stock market directly
  • CBD Education: Alice Blue provides CBD Education, which is an illustration/motion design program that helps customers learn about the benefits of Cannabinoid Clinical.
  • YouTube Channel: Alice Blue has a YouTube channel where it presents informative videos on various trading and investing topics. The videos cover topics such as trading strategies, technical analysis, and market trends.
  • Online Trading Academy: Alice Blue provides an online trading academy that offers courses on trading and investing. The academy covers topics such as technical analysis, fundamental analysis, and risk management.
  • Webinars: Alice Blue conducts webinars on various trading and investing topics, which are presented by industry experts. These webinars provide an opportunity for customers to learn from experienced traders and investors.


Alice Blue provides a wide range of market offerings, allowing traders and investors to diversify their portfolios and explore various investment opportunities. These instruments include:

  • Stocks: Alice Blue facilitates equity trading, enabling clients to invest in stocks listed on both the BSE and NSE. With access to a broad spectrum of companies across various sectors, traders can build diversified equity portfolios.
  • Derivatives: For those interested in derivatives, Alice Blue offers futures and options trading. Clients can engage in derivative contracts based on underlying assets like equities, indices, currencies, and commodities. This opens doors to strategies such as hedging and speculation.
  • Currencies: Alice Blue provides currency trading services, allowing clients to participate in the foreign exchange market. They can trade major currency pairs, including USD/INR, EUR/INR, GBP/INR, and JPY/INR, among others.
  • Commodity: Commodity enthusiasts can take advantage of Alice Blue’s offerings in the commodity market. Clients can trade in a range of commodities, including precious metals like gold and silver, energy commodities like crude oil, and agricultural commodities.

By catering to diverse markets and asset classes, Alice Blue ensures that traders and investors have access to a comprehensive suite of financial instruments. Whether you’re interested in the equity market, derivatives, currency trading, or commodities, Alice Blue strives to meet your trading needs.


Alice Blue offers a diverse range of trading accounts, each tailored to meet the specific trading needs of different market participants. As authorized members of the National Stock Exchange (NSE), Bombay Stock Exchange (BSE), and Multi Commodity Exchange (MCX), they extend their services to various segments of the financial market. Here’s an overview of the trading account options available at Alice Blue:

  • Trading Accounts: Alice Blue offers trading accounts for Equity, Currency, and Commodity Segments Customers can choose the type of account that suits their trading needs and preferences.
  • Partner Accounts: Alice Blue offers two types of partner accounts: Strategic Partner and Normal Partner. Strategic Partners are those who have a large client base and can generate high trading volumes, while Normal Partners are those who have a smaller client base and generate lower trading volumes.
  • Demat Account: Alice Blue offers a demat account that can be used to hold shares and securities in electronic form
  • Freedom 15 (F15) Plan: Alice Blue offers one simple brokerage plan, Freedom 15 (F15), to its customers The F15 plan minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan that offers brokerages free equity delivery trades. The customer doesn’t pay any brokerage fee for trade in this segment. For all other segments, Alice Blue charges a flat Rs 15 per executed order or 0.01% whichever is lower

These accounts are designed to cater to different customer needs and preferences. The company’s brokerage plan minimizes the brokerage fee so that customers incur the lowest cost while trading.


Alice Blue provides several funding methods to add funds to your trading account, offering flexibility and convenience. Here are the available funding methods:

  • Net Banking: You can transfer funds directly from your bank account to your Alice Blue trading account using net banking. This method allows for quick and secure transactions.
  • UPI (Unified Payments Interface): Alice Blue supports UPI payments, enabling you to make instant fund transfers through UPI-enabled apps and services.
  • Bank Transfer: Alice Blue provides its bank details for a swift money transfer. Your funds can be sent anywhere, immediately, with no limitations. Clients can transfer funds to their Alice Blue trading account through NEFT, RTGS, and IMPS using the bank details provided by Alice Blue.
  • Cheque: You can also fund your Alice Blue account by depositing a cheque in favor of Alice Blue in designated bank accounts. However, please note that this method may have longer processing times compared to electronic transfers.

Alice Blue does not charge fees for UPI transfers, GPay, NEFT/RTGS/IMPS, or cheque transactions, making it cost-effective for clients to manage their funds. Each of these funding methods provides flexibility to suit your preferences and requirements for adding funds to your trading account.


Alice Blue is a reputable discount stock brokerage based in India. Regulated by SEBI, they offer a wide range of trading services, including equities, commodities, currencies, and derivatives on major Indian exchanges. The platform provides user-friendly trading tools and access to ANT Meta. Alice Blue also supports learning through its Tradeschool platform. They offer various account types to cater to different trading needs. Funding methods are convenient, with options like NEFT/RTGS/IMPS and more. While Alice Blue offers many strengths, it’s essential to explore alternative options for a comprehensive perspective on brokerage services. Be sure to check our trading broker reviews for additional choices.

Alice Blue Logo


Alice Blue is a discount broker that offers trading in stocks, commodities, and currencies. The broker provides its clients with the ABT MOBI platform, which is available for desktop, web, and mobile devices. Alice Blue also offers a 2-in-1 account that integrates trading and Demat account facilities. The broker claims to offer competitive brokerage rates and fast execution speeds.

Between 74-89% of retail investor accounts lose money when trading CFDs with this provider.

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