ADSS Review

Richard Montana | August 2, 2022

ADSS is an experienced forex and CFD broker that provides you with a generous selection of over a thousand instruments for trading online via the ever popular MetaTrader 4 (MT4) platforms for all of your devices. The broker has some great resources for helping you to identify possible trade opportunities. This includes professional daily market insights from in house experts and industry leading chart analysis powered by the brilliant Autochartist third-party software that integrates seamlessly. I think that they can provide traders of all experience levels with resources required to ensure on enjoyable trading experience – with multi-asset trading technology, a personalised view of the markets, access to liquidity and instruments, and support from an experienced, highly qualified team that offer a personalised customer service. They have everything needed for retail and institutional traders alike.

Pros & Cons
  • Great choice of over 1,000 tradable assets
  • Access to trade on the easy to use and popular MetaTrader 4
  • Very competitive spreads and fees for all traders
  • Deep liquidity for rapid execution speeds with minimal slippage
  • Industry leading Autochartist analysis is provided to all clients
  • Market insights from experts to help inspire trade ideas
  • Latest market news is provided by Dow Jones
  • Free demo practice accounts
  • Islamic accounts for Muslim traders
  • Dedicated one on one customer support
  • Minimum deposit of $100 is not the lowest
  • Do not have the MetaTrader 5 platforms
  • Lack of a comprehensive trading academy
  • No managed accounts for investors and money managers
  • Clients from some countries are not allowed to register
  • Do not provide 24/7 support

Summary

ADSS is an award-winning MENA broker that was founded with a mission to build a global financial services firm that delivers excellent products and services. ADSS began operations in Abu Dhabi, United Arab Emirates (UAE) in 2010. Today, the broker has offices in Hong Kong, Singapore and London, UK. It boasts of over hundreds of thousands of individual clients and several thousand institutional clients from all over the world. This shows that they have the technology and trading infrastructure in place to cater for all types of trading strategies and volumes. The broker states that it was established with a capital base of $400 million, meaning that it is a highly capitalised firm and has the finances to continue its growth.

Trading Technology

The broker implements top class trading technology with powerful servers based in Tokyo (TY3), London (LD4) and New York (NY4) data centres. They have partnered with a great range of more than 30 tier 1, tier 2 bank and non-bank liquidity providers which includes Currenex, Lucera, PrimeXM, Xenfin and One-Zero. These are some of the best liquidity providers you can find anywhere which results in premium liquidity, competitive spreads and exceptional execution speeds at the best possible prices with minimal slippage.

ADSS are a market leader in providing sophisticated, OTC products across a wide range of trading options and services. They use bank, non-bank and multiple regional liquidity pools to deliver a unique trading experience to retail brokers, banks, hedge funds and asset managers.  The brokers bespoke MT4 platform connects you with multiple sources of regional liquidity to optimise and execute your trading strategies. They provide full-feature low latency FIX API for pricing and trading together with 24/5 support from a team of experts.

You can choose to trade on the user-friendly MetaTrader 4 platforms for web, desktop and mobile. If you are new to trading and just want to get a feel for the platforms before making a commitment, then you can always try them out with a free demo account. Once you feel ready to trade on a real account, the minimum deposit required is just $100. Anyone can open an ADSS account to enjoy highly competitive CFD pricing across the global index, forex, equities, cryptos and commodities markets.

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Between 74-89% of retail investor accounts lose money when trading CFDs with this provider.

Regulation

When it comes to choosing a broker, regulation is one of the first things that I look for. This is because a regulated brokerage firm can give some protection that an unregulated broker cannot. It means that they must comply with rules and procedures that are put in place to protect investors. I am pleased to see that ADSS is regulated, including what I consider to be top-tier regulation. This gives me full confidence that they are a broker who I can trust with my funds so that I can focus on my trading.

  • ADSS is authorised and regulated by the Securities And Commodities Authority (SCA)
  • ADS Securities London Limited is authorised and regulated in the UK by the Financial Conduct Authority (FCA)

As directed by the regulators, your funds are kept away in segregated bank accounts. I like this feature as the broker cannot use the funds even if it goes bankrupt. A 128-bit Secured Socket Layer (SSL) encryption has been implemented to protect all your transactions. During registration, you will be required to verify your identity, and declare your income and source of funds. This initiative is in line with the Anti Money Laundering policy so that money launderers and terrorist financiers will not use the broker to carry out their heinous crimes by posing as traders.

Countries

ADSS cannot accept clients from some countries due to regulatory restrictions. If your country is not accepted for any reason, please feel free to take a look at our broker comparison tool for some alternative options.

Platforms

MetaTrader 4 (MT4)

You can get all the advantages of the award-winning MT4 platform, with the brokers competitive pricing, liquidity, and support. Delivering impressive charting capabilities and quick trading execution speeds, ADSS have developed a bespoke platform set-up to deliver safe, secure, and fast trading. You can trade FX pairs, and CFDs on stocks and cryptocurrencies with minimal fuss. Working with MetaQuotes, the MT4 solution combines one of the world’s most recognised trading platforms with the liquidity, pricing and support of ADSS.

MetaTrader 4 (MT4) Platforms

MetaTrader 4 (MT4) Platforms

MT4 is one of the most popular trading platforms that has been adopted by most brokers and is widely used globally by millions of traders. I like the MT4 platform as it combines a myriad of charting and trading tools with support for add-ons and automated trading. You can even create your very own indicators using the built-in programming interface or hire a freelancer to do it for you. I find it to be the ideal platform for beginners as it is easy to navigate whilst being a robust and versatile platform for all types of trading strategies. MT4 can be used as a downloadable desktop application, web platform that runs in your browser and as trading apps for iOS and Android devices.

Here are a few of the primary features of the MT4:

  • It displays the charts and quotes of all the tradable assets in real time
  • Multiple order types for placing trades; such as market and pending orders
  • Account statement and balances in real time as trades are in progress
  • Charting on 3 chart styles and on 9 timeframes
  • About 30 indicators and 24 drawing tools come preloaded with the MT4
  • Supports automation of trades via Expert Advisors (EAs) which can be developed from the MQL editor
  • Incorporates the ‘Market’ tab which gives access to the MQL5 market where you can buy plugin apps in order to add more indicators, trading tools or EAs to the platform
  • Send price alert notifications via email, SMS or platform pop-ups

Tools

The MT4 platform should have more than enough tools for most of you to conduct your market analysis and manage your trades. You can even extend the platforms capabilities with an almost endless number of additional add-ons available for the platform. That being said, for those of you who are looking for some further assistance when it comes to market analysis, then ADSS has got you covered with some handy tools available at no extra cost. You can take advantage of free webinars and insightful market analysis to help you navigate the markets, analyse the latest news headlines and implement different trading strategies.

Financial News

The broker provides you with the latest news from the markets covering forex and stocks, as well as economic news from different countries. The news articles also feature insightful market analysis and analysts’ forecast. The best part is that it is updated daily on the website which is great to see as not all brokers can make this sort of commitment.

Market Analysis

These are written articles that analyse a wide variety of stocks, forex, indices, commodities, etc using charts, price action, history, indicators and other analytical tools. I had a browse through and was actually able to get some inspiration for some trade ideas that I may have otherwise overlooked.

  • Daily and weekly market emails from the research team
  • Fundamental analysis behind the headlines
  • Market sentiment on the most traded instruments
  • Daily analysis and trading ideas direct to your inbox
  • Technical data including forex analysis via Autochartist trade set-ups
  • An economic calendar to help you plan and update your strategy

Economic Calendar

This calendar shows the times and dates of economic events such as announcements, reports, etc. These events have been forecasted to have an impact on selected assets, especially currencies. The economic calendar is powered by ‘TradingView’, a popular platform and social network for traders and investors.

Autochartist

The Autochartist plugin for MetaTrader 4 provides traders with one intuitive interface displaying all Autochartist features – customised to your MT4 trading environment. This is an excellent software tool that constantly scans the markets looking for trading opportunities. Tracking price changes and identifying new trading opportunities is faster and more efficiently achieved with Autochartist – a market data monitoring application. It does the hard work for you, by sorting through the clutter and letting you filter all pricing levels and patterns. You can easily access and act on the latest information in real time to stay on top of the markets’ every move. When it recognizes a trade set-up, it will alert you. From then you can decide if you would like to act on the signal or wait until the next opportunity comes along.

Autochartist

Autochartist

I really like this software as it takes away the difficult task of analysing all the charts for several instruments every day. Autochartist also gives daily market reports and latest news. If you are looking to get all of your information in one place, then this tool can do the job and more. This is the type of trading software that I have seen being sold for thousands, so it is great they broker provide it free of charge. Some of the key features of Autochartist are as follows:

Market scanner

Constant, daily monitoring keeps you up to speed on the latest market movements.

Automated chart pattern recognition

Enables you to spot opportunities and make informed trading decisions.

Trade set-ups

Recognised and based on support and resistance levels.

Alerts

Set to inform you when chart patterns emerge or are completed.

Daily market reports

You’ll get alerts when chart patterns emerge or are completed.

Invaluable research

Trading opportunities are evaluated against their past performance with respect to pattern type, the type of instrument and the time of day it was identified.

Education

Every day you can learn something new with ADSS. The broker has learning materials to empower and educate the community to become better traders. They will provide you with all the help, guidance and resources you could need to reach your trading potential. You will find a good selection of trading guides, video tutorials and a financial glossary comprising of over 300 trading terms and their detailed meanings are provided on the website. This is important to new traders who may need some time to familiarize themselves with the terminologies used in trading.

The broker schedules seminars and webinars occasionally, which can be a great way to learn from the experts. There is a page dedicated to common questions and answers. The questions are grouped into 3; about ADSS, trading account information and trading basics. This section attempts to answer most of the questions normally posed by prospective clients or beginner traders. I also found some useful MT4 platform tutorials for those of you who are new to the platform.

Expert educational resources

  • Seminars for beginners and experienced traders
  • Video guides on our MT4 platform and the basics of trading
  • Educational webinars on the risks and rewards of trading
  • Training workshops in the UAE and UK

Markets

Every global market is waiting for you with ADSS. They have a fantastic choice of CFD trading instruments with over 1,000 available for you to trade on its platforms. You can choose from major, highly liquid currency pairs such as EUR/USD, or find opportunities in exotic pairs. Trade global indices such as the FTSE and Nasdaq, commodities including gold and oil, or single stocks such as Apple or Tesla. Get daily market updates direct to your inbox. Keep an eye on market moves before you place your trades – all via the brokers bespoke MT4 platform. I think there is something for everyone to trade regardless of your interests. What I like most about CFDs, is that you can speculate long (buy) or short (sell), without needing to own the underlying asset.

Indices

Trade CFDs on indices such as the DAX, Dow Jones, FTSE and Nasdaq. Take advantage of some of the tightest spreads in the market. Respond to global events, capitalise on volatile markets or gain exposure to an entire sector or economy. All with an award-winning broker.

Forex

Make opportunity from volatility in the world’s most traded financial market. Trade forex CFDs across 60+ FX pairs on some of the best prices in the market.

Equities

Equity CFDs allow you to trade some of the biggest names in technology, financial, healthcare, and communication. Go long or short on some of the world’s most established businesses such as Amazon, Meta, Nike and major players from the GCC region – and there’s always the scope to keep an eye on the news, to be amongst the first to spot the next big thing.

Cryptos

Cryptos are always making headlines due to the dramatic and constantly changing value of the original digital currency – Bitcoin. This volatility creates opportunities for traders as prices rise and fall. You can trade crypto CFDs on Bitcoin, Ethereum and other popular digital currencies.

Commodities

You can trade commodities, including gold, coffee and natural gas, which are a popular choice when you’re looking to unlock new opportunities.

Accounts

Whether you’re new to trading or a seasoned professional, the broker has trading accounts to suit all needs and experience levels. You just need to select your account according to your own needs then register to start trading. Accounts depend on the trader’s capital or choice. I like how the trading accounts offer professional-level features for both beginners and experienced traders. That being said, the better trading conditions does require a larger deposit. However, unless you are planning to run spread sensitive strategies, then I found the difference between the accounts in terms of spreads to be negligible. Generally speaking, the greater your trading volume, the better conditions you can get access to.

Classic Account

This can be the perfect choice for great prices, excellent customer support, in-depth educational tools, high-quality market analysis, and quick trade execution.

  • $100 minimum deposit
  • Competitive spreads, commissions and low fees
  • Access to leverage up to 500:1 on FX pairs
  • Ability to trade the complete range of markets
  • Access to proprietary market sentiment analysis
  • Powerful charting packages
  • Available on MT4

Elite Account

This is the brokers bespoke service for VIP clients and high-volume professional traders. It offers significant benefits, including pricing normally only available to institutional traders.

  • A deposit of over $100,000 for an Elite account and $250,000 for Elite+
  • Exclusive tight spreads
  • Access to leverage up to 500:1 on FX pairs
  • A multi-base currency account
  • One-on-one access to a senior trader and dedicated relationship manager
  • Expert support 24/5
  • Access to all training courses and webinars and Elite events

Islamic Account

I appreciate that they also provide Swap free accounts that comply with Sharia law for Muslim traders. However, be aware that there are some limitations if you do opt for this account type. For instance, account holders cannot trade forex pairs containing the following currencies: HUF, ZAR, MXN, CNH, PLN, RUB, TRY and NZD.

Demo Account

Demo accounts are freely available on all platforms. They come preloaded with $50,000 in virtual currency and enable you to test the different trading platforms and their trading strategies before opening a real live trading account. I think this is an important thing to consider for those of you who are new to trading and looking to build your confidence without the risk.

Support

You can get excellent one-to-one support from the multilingual trading services team who are there 24/5 to meet your individual requirements. The quickest way to get support from my experience is to use the instant web chat facility on the website. However, I would’ve liked to see them offer support 24/7 like some other top brokers such as Trading 212. There is also an ‘Enquiry form’ on the ‘Contact us’ page of the website. A support representative will respond by email or by calling the enquirer. There are several phone lines provided by the support team. They can also be reached through email and fax. On social media, ADSS is on Facebook, Twitter, LinkedIn, YouTube and Instagram.

Funding

You can fund your ADSS account in multiple ways including: bank wire transfer, credit card, online bank transfer and digital wallets. This is a nice variety, with flexible options for quick and easy deposits and withdrawals. All deposits must emanate from accounts belonging to the same client. No third-party deposits and no cash deposits. I like this initiative as it prevents any fraudulent activity. You must complete your verifications before requesting for a withdrawal. keep in mind that third party payment processors may charge additional fees. I would’ve liked to see them offer crypto funding but understand this may not yet be possible due to regulations. If this is something that you do require, then you may want to take a look at Coinexx who do support crypto payments.

Conclusion

Overall, I am very impressed with many aspects of this broker. I like how they have plenty of financial instruments to trade online via the intuitive MetaTrader platforms. You get access to an abundance of excellent analytical tools and market research from the experts. I found the trading conditions to be very competitive, with plenty of deep liquidity to ensure tight spreads and rapid execution speeds. I like that it the broker is regulated as this means that they must follow the stringent regulatory stipulations which include a large capital base, account segregation, digital security and reporting. ADSS asserts that it has invested significant sums of money into research and development of trading systems and solutions to give you a rewarding experience. I think they achieve this for retail and institutional clients who are looking for a professional broker with all of the necessary tools backed by an excellent customer support team.

ADSS Logo

Min $100 Deposit

ADSS is a regulated brokerage firm providing industry leading trading conditions to retail and institutional traders. You can get access to thousands of CFD instruments via the user-friendly MT4 platforms with powerful tools for conducting in-depth market analysis.

Between 74-89% of retail investor accounts lose money when trading CFDs with this provider.

About the Author

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Richard Montana
Richard has many years of experience in broker research, testing, analysis and reviews. He knows what to look for through years of trading himself with different brokers and listening to the feedback of others.

Review Methodology

For all of our broker reviews, we research, validate, analyse and compare what we deem to be the most important factors to consider when choosing a broker. This includes pros, cons and an overall rating based on our findings. We aim to help you find the best broker according to your own needs. You can read more about our review process.