How To Buy Google Stock
Welcome to Trading Brokers step by step guide to buying Google stock. Here you will find an easy to understand explanation of trading Google stock. This includes how to buy Google shares online, what you need to trade Google stock and how to open a trading account with a stock broker so that you can buy Google stock online today.
Google is considered one of the most successful companies of the 21st century. The company started its journey with a stock price of around $50 per share in 2004. With the tremendous growth and expansion, the company has turned into one of the most valuable companies in the world with a market value of over $1 trillion. Google stock is expected to perform well in future considering its unmatched growth in the recent years.
Maybe you have heard of buying Google stock online or through a friend. Perhaps you are looking to trade and are curious about the different options available to you. Whether you are looking to speculate, invest or just learn more, this guide on how to buy Google stock can help you along your journey.
Alphabet Inc’s Overview
Alphabet Inc., still famous by its former name Google Inc., was founded by Larry Page and Sergey Brin back in 1998 while doing Ph.D. from Stanford University in California. The company owns and operates a range of businesses including the world’s biggest search engine, the most famous streaming video app YouTube, and most used mobile operating system Android.
The Mountain View, California-based search engine giant also offers Internet related services including online advertising, cloud computing and software solutions. It is part of the big five tech giants in the U.S. including Amazon (AMZN), Facebook (FB), Apple (AAPL), and Microsoft (MSFT).
The company’s businesses are mainly divided into two segments: Google and Other Bets.
The Google division include its web-based products such as search, advertising, navigations, commerce, YouTube, Google Play, Android OS, and Chrome, beside some hardware initiatives. The segment is focused on advertising, cloud services, sale of digital content and hardware products.
This segment is responsible for selling Internet and TV services via Google Fiber, Google Nest products and services, beside research and development activities through its research organization Verily Life Sciences. Other Bets also includes Google Assistant that enables users to talk with Google Search and Google Maps for finding something or searching a destination.
Products & services behind success of Alphabet stock
The company offers a wide range of products and services that have contributed to the tremendous growth of the stock since its foundation. Some of the key products and services include:
More than 3.5 billion searches are made on Google on daily basis that helps the company in generating massive revenues by selling advertisements against search results. Google holds more than 75 percent share of the overall search market, and nearly 85 percent of the mobile search market.
People around the world are increasingly using the search feature to find answers related to their queries that is helping the search engine market to grow further. The smooth revenue stream has helped the company to invest in future projects that has ultimately driven its growth. Its unmatched dominance in the search space makes it one of the most valuable stocks for investment.
Advertising accounts for a hefty portion of the Google’s total revenues, which company generates through in-app purchases, sale of apps and digital content on YouTube. It also charges clients by providing Android and licensing services.
The company’s cloud platform let developers test their applications and deploy them with the help of its reliable infrastructure. The company mainly generates its revenue from data and analytics, enterprise cloud services, and G suite productivity tools, which is a collection of business and educational software and apps.
Investing in Google
Investing in Google stock is when you buy Google shares to own them outright, usually with a view to holding them for the long term. Investors would usually look to buy Google stock in order to try and make a profit when the Google stock price increases in value.
Trading Google stock
Trading Google stock is when a trader speculates on the movement in the Google stock price without actually owning the shares in Google. Traders tend to buy and sell Google stock on a more frequent basis, usually speculating on daily, weekly or monthly price fluctuations.
You can buy and sell Google stock online through various methods including spot markets, futures contracts, options contracts, spread bets, CFDs (contracts for differences) and ETFs (exchange-traded funds).
One of the most popular ways to trade Google stock is via CFDs (contracts for differences). When trading Google CFDs, you do not actually invest in Google shares, meaning you are not tied to them. You are only speculating on the rise or fall of the Google stock price. A CFD is a financial contract, typically between a broker and a trader, where one party agrees to pay the other the difference in the value of a security, between the opening and closing of the trade.
A CFD trader can go short or long, set stop and limit losses and apply trading scenarios that align with their own personal objectives. Traders would open long (buy) positions, if they think the stock price of Google will rise or short (sell) positions if they thought that the Google stock price will fall. The difference in price between the entry and exit price is the traders realised profit or loss, excluding any broker commission and fees.
For example, if you think Google shares are going to increase in price, you could buy a share CFD on the company. You will exchange the difference in price between when your position is opened and when it is closed, earning a profit if the shares increase in price and making a loss if they decrease in price.
On the contrary, if you think Google shares are going to decrease in price, you could sell a share CFD on the company. You will still exchange the difference in price between when your position is opened and when it is closed, earning a profit if the shares decrease in price and making a loss if they increase in price.
Futures contracts are an agreement to buy or sell a specified asset at a certain date and price. Google investors can use futures trading to speculate on the price movement of Google stock in order to try and make a profit. Traders would look to go long (buy) a futures contract if they believe the price will rise or short (sell) a futures contract if they believe the price will fall. The difference in price between the price at the start and expiry date of the futures contract is the profit or loss from the contract.
Google spread betting
Spread betting is a financial derivative that enables traders to speculate on Google stock falling or rising without taking ownership of the underlying asset. If the trader makes a correct prediction and the asset does move in that direction, they could make a profit, minus any broker fees. On the other hand, if the price moves against their prediction, they would incur a loss.
Financial spread betting is similar in ways to CFD trading except that you are betting a fixed amount per point on the Google stock price movement (either up or down) and then pay or receive the difference between the opening and closing price of the bet.
Google options are financial instruments that are derivatives based on the value of Google’s stock. Traders usually enter into calls when they expect the price of the underlying asset to increase, and puts when they expect the price to decrease. Option contracts come with an expiration date before which the holder needs to exercise their option to buy or sell an underlying asset at an agreed-upon price. The stated price on an option is known as the strike price.
Buyers can choose to exercise their calls and puts or not whereas sellers are obligated according to the buyer decision. Therefore, the sellers (writers) can be exposed to more risk than buyers whose losses can be limited to the premium paid for the contract in the instance they do not exercise the contract. On the other hand, sellers could lose more depending on the Google market price.
Exchange Traded Funds (ETFs) enable traders to invest in a basket of securities that trade intraday like individual stocks on an exchange, and are typically designed to track the performance of an existing market or group of markets.
Each ETF is usually focused on a specific sector, asset class, or category. ETFs can be commonly used to help diversify an investment portfolio and create a mini-portfolio, or, for the active trader, they can be used to try and take advantage of price movements.
Google is included in various ETF’s with shares in the U.S. ETF market. Traders who are interested in trading other companies alongside Google, may consider ETFs.
Where to buy Google stock?
Stock trades are processed via a stock exchange, where a stock broker represents each investor. The majority of investors will nowadays use an online stock broker to buy and sell stocks through a stock trading platform which will enable them to connect to the stock exchange. You can see a selection of our best stock brokers below with whom you can open an account to trade stocks online.
ASIC, BVI, CBI, FFAJ, FSA, FSCA
Min $100 Deposit
FCA, CFTC, NFA, BaFin, FINMA, ASIC, FMA, MAS, FSA, FSCA, DFSA, JFSA, METI, MAFF
Min $250 Deposit
ASIC, FCA, DFSA, SCB, CySEC, BaFin, CMA
Min $200 Deposit
ASIC, CySEC, IFSC, DFSA
Min $5 Deposit
Why trade Google stock?
Trading the stock market has become a popular investment activity for many people, especially with the technology that we have these days making it more accessible than ever. There are a vast number of trading brokers, trading platforms and trading apps available for buying and selling Google stock with relative ease. The cost involved to get started makes trading Google stock accessible to traders of all experience levels from across the globe.
The availability of leverage has also contributed towards the increase in aspiring traders. Leverage allows traders to hold a position size greater than they would have been able to without it. E.g. An account balance of $1,000, could take a position size of $5,000 with 1:5 leverage. Whilst this can increase potential profits, it also greatly increases risk. It is therefore of the upmost importance that you have a clear understanding of the significant risks involved with online trading, especially when using leveraged positions.
The majority of traders would look to buy and sell Google stock to try and earn profit from the variation in Google’s stock price. When trading Google CFDs you can speculate long and short on prices rising or falling without actually needing to invest in Google shares. This can make it a more convenient trading method for anyone who has a trading account with an online broker. Alternatively, long term investors may purchase traditional shares in Google’s stock for a more long-term hold.
Buying Google stock can also be a way to diversify a trading portfolio and to hedge against shares in other stocks or investments in other asset classes such as forex, commodities, precious metals and cryptocurrencies.
However, before investing in Google, it is important you understand the dynamics that affect the Google stock price.
How to trade Google stock online?
If you have taken the time to read through the above, you should hopefully have an understanding of how to trade Google stock online. Here is a summary of the key steps:
1. Decide if trading Google stock is for you
Trading Google stock online carries an element of risk and can take more time than other forms of investing. You will need to research the company, manage your positions, follow market news and decide how to react to it. It is important to understand the risks and dedication that comes with trading Google stock online.
2. Educate yourself
Before trading Google stock, it is imperative to learn as much as possible about investing and trading online. Any mistake could prove to be costly. There is an abundance of free educational materials provided by many online brokers that can help you to improve your trading skills and knowledge.
Most brokerages will also provide a free demo trading account so that you can practice trading Google stock online with virtual funds in order to familiarise yourself with the trading platforms and practice your trading strategies until you feel confident enough to open a real trading account.
3. Choose a Google stock broker
In order to trade Google stock online, you will need a broker account and trading platform to execute your trade positions through to the market. When choosing a broker, there are a few important things to consider such as regulation, commission fees, platforms, tools, education, funding options and customer support.
If you do not have the time to research brokers, you can see a list of our best brokers that we have already prepared to help traders. If you would like to know more, you can also view our detailed guide on how to choose a trading broker.
4. Research Google
If you have made it this far then you may be ready to start trading Google stock online! The next step is to research Google to help increase your knowledge in the company. The best brokers should have this information conveniently displayed for you within their trading platform.
5. Have a trading plan
Some of the most important factors that can help determine Google stock trading performance can be the trading plan and discipline. It is important to have a solid trading plan personalised to your own needs that includes the money management and trading strategy that you will use. Most experts and professional traders would try to not let negative emotions such as fear, anger and greed affect their trading strategy.
6. Buy and sell Google stock
Once you feel ready to trade Google stock online, you can analyse the market to help decide if and when you will place your trades. After placing a trade on Google, you will need to keep track of how it performs and manage it according to your trading plan. Some investors will keep hold of Google trades for the long-term, whereas traders may buy and sell Google stock on a daily basis.
Is trading Google stock right for me?
Trading Google stock is a popular choice for long-term investors and active traders. It can be suitable for scalping, day trading and swing trading. Traders who would usually trade forex, trade indices, trade commodities, trade cryptocurrency, may look to diversify their portfolio.
However, it is important to understand the significant risks involved with trading Google stock online, especially when using leveraged positions. Most experts would suggest trading on a demo account with virtual funds to begin with.
This can be a useful way to familiarise yourself with how to trade Google stock and using trading platforms whilst allowing you to practice your trading strategies until you feel confident and produce consistent results. Most stock brokers provide unlimited demo accounts free of charge.
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