eToro Vs M1 Finance

Comparing eToro and M1 Finance? If so, you’ve come to the right place! In this article, we will delve into a detailed analysis of these two popular investment platforms, examining their features, benefits, and drawbacks. Both eToro and M1 Finance have their unique strengths and weaknesses, catering to different types of investors. By the end of this article, you will have a better understanding of which platform aligns better with your investment goals and preferences. So, let’s explore the similarities and differences between eToro and M1 Finance, aiding you in making an informed decision.

Overview of eToro



eToro is a leading social trading and multi-asset investment platform that has revolutionized the way people trade and invest online. With a user-friendly interface and innovative features, eToro has gained popularity among both novice and experienced traders. The platform allows users to trade a wide range of assets, including stocks, cryptocurrencies, commodities, indices, and more, all in one place.

One of the standout features of eToro is its social trading functionality, which enables users to connect, follow, and even automatically copy the trades of successful traders in real-time. This allows beginners to learn from experts and potentially replicate their success, while experienced traders can showcase their strategies and earn additional income by being followed or copied. eToro also provides a comprehensive set of research tools, educational resources, and a vibrant community where users can interact, discuss trading ideas, and stay up-to-date with market trends.

Additionally, eToro offers a unique feature called “CopyPortfolios,” which allows users to invest in diversified portfolios of assets or traders based on specific themes or strategies. This provides an additional avenue for portfolio diversification and passive investment. With a strong emphasis on user experience, innovation, and social interaction, eToro has become a popular choice for traders and investors looking to engage in the financial markets in a simplified and social manner.

Pros of eToro

  • User-friendly interface.
  • Wide range of financial instruments available for trading.
  • Social trading feature allows users to learn from and copy successful investors.
  • Abundance of educational resources and tools for traders.
  • Suitable for both beginners and experienced investors.

Cons of eToro

  • Relatively high fees compared to other platforms.
  • Limited availability of certain financial instruments in certain regions.
  • Inactivity fees apply if the account is dormant.
  • Withdrawal fees may be charged for certain transactions.
  • The social trading aspect can lead to potential risks if blindly following others’ trades without proper research.

eToro is a leading social trading platform offering flexible methods of investing in a wide range of assets and copying other traders. The eToro platform is very intuitive with a vast collection of analytical tools and convenient funding options.

77% of retail investor accounts lose money when trading CFDs with this provider.

Overview of M1 Finance

M1 Finance

M1 Finance

M1 Finance is a comprehensive and innovative online financial platform that offers a unique blend of automated investing and customizable portfolios. Founded in 2015, M1 Finance has gained popularity for its user-friendly interface and its commitment to empowering individuals to manage their finances effectively. One of the standout features of M1 Finance is its “pie” investing concept, where users can create personalized portfolios by selecting from a wide range of stocks, exchange-traded funds (ETFs), and other investment options.

These portfolios are structured as pies, with each slice representing a specific investment holding. M1 Finance then automatically rebalances the portfolio to maintain the desired asset allocation. Another notable aspect of M1 Finance is its fractional share investing, allowing users to invest in stocks and ETFs with any amount of money, making it accessible to investors with various budget sizes. Moreover, M1 Finance offers a flexible approach to investing, allowing users to choose between pre-built expert portfolios or create their own customized portfolios. In addition to its investing capabilities, M1 Finance provides a checking account feature known as M1 Spend, which seamlessly integrates with the investment accounts and offers benefits like cash-back rewards and a sleek debit card.

Pros of M1 Finance

  • Customizable portfolios (Pies) allow investors to tailor their investments to their preferences.
  • Dynamic rebalancing feature helps maintain desired asset allocation automatically.
  • Fractional share investing enables investors with limited funds to participate.
  • User-friendly interface makes it easy to navigate and manage investments.
  • Offers a range of educational resources for investors.

Cons of M1 Finance

  • Lacks advanced trading features for active traders.
  • Does not support mutual funds or options trading.
  • Limited customer service availability.
  • Cash balance in the account does not earn interest.
  • May experience occasional technical glitches or delays in processing trades.
M1 Finance Logo

M1 Finance is a smart and innovative money management platform that is easy to use for investing, borrowing and spending. The platform may be limited for those who want more control over their trading.

All investing involves risk, including the risk of losing the money you invest.

Comparison between eToro and M1 Finance

When comparing eToro and M1 Finance, there are several important factors to consider. Let’s dive into each point in detail and explore the similarities and differences between these two platforms.


Regulation ensures that a broker operates within the guidelines set by regulatory bodies. eToro is regulated by the Financial Conduct Authority (FCA), the Cyprus Securities and Exchange Commission (CySEC), and the Australian Securities and Investments Commission (ASIC). On the other hand, M1 Finance is regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) in the United States. Both platforms adhere to regulatory standards, providing a level of trust and security to their users.

Trading platforms

Both eToro and M1 Finance offer user-friendly web-based platforms and mobile apps for iOS and Android devices. These platforms allow users to manage their accounts, conduct trades, and monitor their investments conveniently. The intuitive interfaces of both platforms make them accessible to investors of all experience levels, whether they are beginners or seasoned traders.

Pricing and fees

When it comes to pricing and fees, eToro and M1 Finance have differing structures. eToro is known for its commission-free trading, allowing users to buy stocks, cryptocurrencies, and other assets without incurring any commission charges. However, eToro’s fee structure includes spreads and overnight fees for CFD trading. On the other hand, M1 Finance offers free investing, with no trading commissions or management fees. It’s important to note that while M1 Finance itself doesn’t charge fees, there might still be fees associated with the ETFs or other investments you choose within the platform.

Broker Type

eToro operates as a social trading broker, which means it provides social trading features that allow users to engage with a community of investors. This feature enables users to follow and even automatically copy the trades of successful traders. The social aspect of eToro provides an opportunity for beginners to learn from experienced traders and potentially improve their investment outcomes. In contrast, M1 Finance operates as a robo-advisor broker, focusing on automated investment management and portfolio rebalancing based on user-defined asset allocations. The robo-advisor approach of M1 Finance suits investors who prefer a hands-off and automated investment strategy.


Leverage refers to the ability to trade with borrowed funds, amplifying both potential profits and losses. eToro offers leverage of up to 30:1 on Forex trading, providing traders with the opportunity to magnify their exposure to currency markets. It’s important to approach high leverage with caution, as it involves increased risk and requires proper risk management strategies. M1 Finance, on the other hand, does not offer any leverage options. This aligns with M1 Finance’s focus on long-term investment strategies and passive investing rather than engaging in leveraged trading.

Asset selection

eToro offers a wide range of tradable assets, including stocks, cryptocurrencies, commodities, ETFs, indices, and currencies. This diverse selection allows investors to access various markets and diversify their portfolios across different asset classes. In contrast, M1 Finance focuses primarily on stocks and ETFs, which may limit the asset options available on the platform. Investors seeking exposure to a broader range of assets may find eToro more suitable to their needs.

Social Trading

eToro stands out with its social trading features, allowing users to engage in a community of investors, follow successful traders, and even automatically copy their trades. This feature provides a unique opportunity for beginners to learn from experienced traders and potentially achieve better investment results. M1 Finance, however, does not offer any social trading features, as it primarily focuses on automated portfolio management.

Minimum Deposit

eToro requires a minimum deposit of $50 to open an account, which makes it accessible to investors with limited funds. On the other hand, M1 Finance has a slightly higher minimum deposit requirement of $100. It’s important to consider the minimum deposit requirement when choosing a platform, especially if you have a limited initial investment amount.

Withdrawal and Deposit method

eToro allows withdrawals via Bank Wire or Visa/Mastercard, with a withdrawal fee of $25. Deposits can be made using Bank Wire or Credit/Debit card, with no deposit fees. M1 Finance allows withdrawals via Bank Wire with no withdrawal fees. Deposits can be made using Bank Transfer or ACH transfer, also with no deposit fees. These options provide flexibility for users to manage their funds.

Which is better for you?

If you are a trader looking to decide between eToro and M1 Finance, consider the following key points. If you value a wide range of tradable assets and the ability to engage in social trading, eToro may be the better choice for you. With its diverse asset selection and social trading features, eToro offers a unique and interactive trading experience. However, if you prefer a commission-free trading model and automated portfolio management, M1 Finance could be the more suitable option. M1 Finance’s zero fees and robo-advisor approach cater to passive investors seeking a hands-off investment strategy. Additionally, take into account factors such as regulatory compliance, trading platforms, leverage options, and minimum deposit requirements to ensure the platform aligns with your specific needs and preferences.


In conclusion, both eToro and M1 Finance offer distinct features and benefits for traders and investors. eToro excels in providing a wide range of tradable assets, social trading capabilities, and leverage options, making it appealing to those seeking a diverse and interactive trading experience. On the other hand, M1 Finance stands out with its commission-free trading, automated portfolio management, and focus on long-term investing. Ultimately, the choice between eToro and M1 Finance depends on individual preferences, investment goals, and trading styles. It’s important to carefully consider factors such as asset selection, fees, regulation, and platform features to select the platform that best aligns with your needs and objectives.

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