eToro Vs E*Trade

In the ever-evolving landscape of online trading platforms, investors seek powerful tools and reliable platforms to optimize their trading experience. Two prominent names that have garnered significant attention are eToro and E*Trade. Both platforms offer a wide array of features and functionalities, attracting a diverse user base. However, understanding their unique characteristics and capabilities is crucial for making an informed choice. In this article, we delve into the comparisons between eToro and E*Trade, examining their strengths, weaknesses, and key differentiators. By exploring these alternatives, readers can gain valuable insights to determine the ideal trading platform that aligns with their investment objectives and preferences.

Overview of eToro



eToro is a leading online trading platform that provides access to a wide range of financial markets, including stocks, cryptocurrencies, commodities, currencies (forex), and more. Launched in 2007, eToro has gained a significant following and popularity among traders worldwide. One of the standout features of eToro is its focus on social trading, which allows users to interact, follow, and even copy the trades of successful traders on the platform. This social aspect creates a unique and collaborative trading environment where users can learn from experienced traders and potentially replicate their success.

eToro offers a user-friendly interface and a variety of trading tools, including advanced charting features, technical analysis indicators, and risk management tools. The platform is accessible via a web-based interface and also provides mobile trading applications for iOS and Android devices. Additionally, eToro has a range of innovative features such as CopyPortfolios, which are diversified investment strategies bundled into a single portfolio, and the eToro Wallet for securely storing and managing cryptocurrencies. As an online brokerage, eToro is regulated by various financial authorities, providing a level of security and trust for its users. It is worth noting that eToro operates under different subsidiaries depending on the jurisdiction, each regulated by the relevant regulatory bodies.

Pros of eToro

  • Social trading features allow users to learn from and copy successful traders.
  • User-friendly interface and intuitive platform design.
  • Wide range of tradable assets, including stocks, cryptocurrencies, and commodities.
  • Accessible via web and mobile applications for trading on the go.
  • Innovative features like CopyPortfolios and eToro Wallet enhance the trading experience.
  • Regulated by various financial authorities, providing a level of security for users.

Cons of eToro

  • Limited research and educational resources compared to some other platforms.
  • Higher spreads and fees compared to traditional brokers.
  • Availability of certain assets and features may vary based on the user’s location.
  • Withdrawal fees may apply for certain transactions.
  • Social trading carries inherent risks, as performance is reliant on the success of the traders being copied.

eToro is a leading social trading platform offering flexible methods of investing in a wide range of assets and copying other traders. The eToro platform is very intuitive with a vast collection of analytical tools and convenient funding options.

77% of retail investor accounts lose money when trading CFDs with this provider.

Overview of E*Trade



E*Trade is a reputable online brokerage platform that provides a wide range of financial solutions tailored to the needs of investors and traders. Whether you’re looking to engage in stock trading, ETFs, mutual funds, options, futures, bonds, or CDs, E*Trade offers a comprehensive suite of tools and resources to support your investment goals. Additionally, E*Trade provides convenient access to automated investment management services, retirement accounts, savings and checking accounts, and valuable market insights from Morgan Stanley. The platform stands out by offering $0 commissions on online trades of US-listed stocks, ETFs, mutual funds, and options, without any account minimums. To facilitate seamless trading experiences, E*Trade offers robust and user-friendly platforms like Power E*TRADE and E*TRADE mobile apps, ensuring that users can make informed decisions and execute trades with ease.

Pros of E*Trade

  • Diverse range of financial solutions for investors and traders.
  • Access to automated investment management and retirement accounts.
  • $0 commissions on online trades of US-listed stocks, ETFs, mutual funds, and options.
  • Convenient access to market insights from Morgan Stanley.
  • Powerful and user-friendly trading platforms like Power E*TRADE and E*TRADE mobile apps.

Cons of E*Trade

  • Some advanced features may be more suitable for experienced traders.
  • Limited availability of international markets compared to other platforms.
  • Higher fees for certain services like broker-assisted trades.
  • Account maintenance fees may apply for low balance or inactivity.
  • Customer support response times may vary.

E*TRADE offers a variety of solutions for all kinds of investors and traders—with no account minimums and no confusing jargon. You can build your portfolio with access to intuitive tools, resources and help whenever you need it.

All investments involve risk, including loss of principal. Past performance does not guarantee future results.

Comparing eToro and E*Trade: Choosing the Right Trading Platform

When it comes to selecting the ideal online trading platform, understanding the key differences between eToro and E*Trade is crucial. Let’s dive into an extensive comparison of these prominent trading platforms across various important factors.


eToro is regulated by multiple authorities globally, such as the Cyprus Securities and Exchange Commission (CySEC) in Europe, the Financial Conduct Authority (FCA) in the UK, the Australian Securities and Investments Commission (ASIC) in Australia, and the Financial Services Authority Seychelles (FSAS) in Seychelles. On the other hand,  E*Trade is regulated by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), and the Federal Deposit Insurance Corporation (FDIC) in the US, providing a high level of oversight

Trading Platforms

Both eToro and ETrade offer their own proprietary trading platforms, as well as some third-party platforms. eToro offers a web-based platform, a mobile app, and MT4, while ETrade offers ETRADE Web, Power ETRADE, E*TRADE Pro, and a mobile app.

Pricing and Fees

eToro offers $0 commissions on US stock and ETF trades but charges spreads on trades, and additional fees apply for overnight/weekend positions, currency conversions, withdrawals, and inactivity. E*Trade, on the other hand, offers $0 commissions on online trades for US-listed stocks, ETFs, mutual funds, and options. However, fees are applicable for certain transactions, including options contracts, futures contracts, broker-assisted trades, and margin interest rates.

Broker Type

Broker Type: Both eToro and ETrade are market maker brokers for most of their products, which means that they act as the counterparty to your trades and may have a potential conflict of interest. However, eToro claims that it uses a hybrid model for some of its products such as stocks and ETFs, where it routes your orders to the real market. ETrade is an ECN broker for its forex products, which means that it connects you directly to the liquidity providers and offers transparent pricing.


Both eToro and ETrade offer leverage to increase your trading exposure and potential returns. However, leverage also increases your risk and potential losses. eToro offers leverage up to 1:30 for retail clients and up to 1:400 for professional clients. The leverage ratio varies depending on the asset you trade. ETrade offers leverage up to 4:1 for margin accounts and up to 6.67:1 for futures accounts. The leverage ratio depends on the equity balance in your account and the margin requirements of the asset you trade.

Asset Selection

Both eToro and ETrade offer a wide variety of assets across different markets and categories. eToro offers over 2,000 assets to trade, including stocks, ETFs, forex, crypto, commodities, and indices. ETrade offers over 9,000 assets to trade, including mutual funds, ETFs, forex, futures, bonds, stocks, and options.

Social Trading

E*Trade does not offer social trading features, while eToro is a pioneer in this field. eToro’s platform incorporates social trading elements such as a news feed, CopyTrader functionality to automatically replicate trades of chosen traders, CopyPortfolios for thematic investing, and the Popular Investor Program with rewards for influential traders.

Minimum Deposit

eToro sets a minimum deposit of $50 for US accounts, which may vary depending on the region and payment method. E*Trade does not have a minimum deposit requirement, although certain products or services may have specific balance or deposit criteria.

Withdrawal and Deposit Methods

Both eToro and ETrade offer various withdrawal and deposit methods for their clients. eToro supports credit/debit cards, PayPal, Skrill, Neteller, WebMoney, Wire Transfer, and more. ETrade supports checks, ACH transfers, wire transfers, and account transfers.

Which is Best for You: Making the Right Choice

Determining the best trading platform between eToro and E*Trade ultimately depends on your specific preferences and trading style. If you’re someone who values a wide range of financial solutions, access to automated investment management, and $0 commissions on US-listed stocks and ETFs, E*Trade may be the ideal choice for you. On the other hand, if you prefer a user-friendly platform with social trading features, allowing you to interact with other traders, follow portfolios, and copy trades, eToro offers a compelling option. Additionally, eToro’s diverse asset selection, leverage trading availability, and innovative social trading programs can be appealing if you prioritize these aspects. Carefully considering factors such as regulation, trading platforms, pricing and fees, broker type, leverage, asset selection, and social trading capabilities will help you determine which platform aligns best with your individual trading needs and goals.


In conclusion, choosing between eToro and E*Trade as your trading platform ultimately depends on your individual preferences and requirements. Consider factors such as asset selection, pricing and fees, trading platforms, regulation, social trading features, and leverage options to make an informed decision. Assess your priorities and trading style to determine which platform aligns best with your needs, allowing you to optimize your trading experience and achieve your investment goals effectively.

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